TOUGH Jeansmith
時尚嬉戲 TOUGH Jeansmith 向來都以軍事元素作為設計主軸，打造出極鮮明的硬朗形象。然而經過多年的發展後，今季以「Play Time!」作為設計主題及「cuz we are TOUGH-activists」作為中心思想，跳出以往那個剛強不羈的框框，與時並進地打造一個年輕而又充滿活力的嶄新形象。
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新生的TOUGH Jeansmith 舉著「cuz we are TOUGH-activists」的旗號，不再單以強韌掛帥，改以熱愛生活、勇於冒險及忠於自我的新生代態度作為品牌理念，鼓勵年輕人放膽去表達自己，並成為一個對人生充滿憧憬，無懼面對困難的生命活躍份子，至於上述的各種理念經TOUGH Jeansmith 的設計師消化後，均化身成各式細節並躍然於衣服之上。 <br>
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<td valign="top"><p>TOUGH Jeansmith 以Play Time 作為2011 春夏服飾系列的大主題，再注入Military- Fashion Wonder、Vintage- Used Flash 、Music- Mid Night Show 、Nu Rave-Rolling Thunder 等4 種不同風格元素，令每件男女裝產品都能隨意配搭出不同造型，讓穿著者散發出獨特而又時尚的韻味。 <br>
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<td valign="top"><p>而在整個系列當中特別值得留意的有配上了shocking pink、鮮橙等搶眼色調的rock 女圖案女裝上衣系列；男裝方面則有不少搶眼的digital print tee 、patchwork 衫及shocking pink biker 外套等。</p></td>
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<td valign="top"><p>另在TOUGH Jeansmith 最有名的牛仔褲系列方面，設計師們在長青的女裝skinny jeans上大玩不同色調的acid-wash，再配以明顯的trimming，令牛仔褲看起來vintage 感十足。 </p></td>
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</tbody></table>text: Venus
!articledate!